Marimekko Pre-loved

Marimekko is an internationally operating lifestyle and design company, whose unique use of colors and iconic fabric patterns have paved the way for bold Finnish design since its founding in 1951. In spring 2021, the company celebrated its 70th anniversary by launching Marimekko Pre-Loved, an online marketplace for buying and selling used Marimekko products. Marimekko Pre-Loved was launched with a product image series featuring a total of seventy vintage Marimekko dresses. The dresses were brought to life by carefully shaping them flatlay, allowing the distinctive features of each dress style to stand out clearly and beautifully. The images captured the shapes, fabrics, and details of the dresses with a light touch of movement.

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