Field Day Brand

Creative Direction

Field Day is a creative studio based in Helsinki, Finland. Founded in 2013 and run by designer Iina Kettunen, Field Day focuses on creating long lasting leather goods for everyday life. The basis for every product is a genuine need. They’re all designed with a passion for aesthetics: timeless yet original and beautiful designs that bind together quality, function and detailing.

Field Day’s selection covers multiple items of leather. The guiding philosophy is to produce high quality leather products that can be used and enjoyed where and when ever. Iina´s aim is to create products that pledge for sustainability and root for slower living. Field Day combines these values: it fits every season.

Field Day

Creative Director Iina Kettunen
Visual Concepts Iina Kettunen
Product Design Iina Kettunen
Styling / Set Design Pinja Forsman, Anna Pirkola, Iina Kettunen
Photography Unto Rautio
Graphic Design Tomi Leppänen


+358 (0)44 532 0314


Kinaporinkatu 1 LH 3
00500 Helsinki
Iina Kettunen is a designer whose passion lies in well-thought aesthetics of everyday life. Iina is the head designer and founder of Field Day, a brand for leather accessories.

With an uncompromising eye for detail and profound knowledge for quality, Iina designs objects that serve a purpose in a pleasant manner. She always seeks the best possible solutions to achieve a beautiful outcome that carries a meaningful story within.

Iina is the head designer and founder of Field Day, a brand for leather accessories. Having worked with leather, Iina knows the material and its possibilities thoroughly. She holds tremendous respect for animals and makes sure to minimize the amount of material waste. Carefully designed products made out of leather stand the test of time and age beautifully.
Iina’s designs tend to be more than meets the eye. She always starts by setting the mood. The atmospheric values are set before the actual design process begins: what kind of story will the design tell? With her ability to capture ambiance, Iina brings a certain layer of emotion to the final design.

Iina’s objective as a designer is to challenge herself and broaden the field of her expertise. Working together in close collaboration with others and combining different sets of skills feeds her inspiration.

Iina is looking forward to all new and exciting collaborations, big or small.
@ 2021 Iina Kettunen