Product Design
2013-

Field Day Brand & Leather Goods

Founder & Product design Iina Kettunen

Visual Identity Iina Kettunen Unto Rautio Tomi Leppänen

Graphic Design Tomi Leppänen

Visual Concepts Iina Kettunen

Photography Unto Rautio

Styling Iina Kettunen Anna Pirkola Pinja Forsman

Materials Vegetable tanned leather Brass

Field day is a day spent outside, away from the ordinary. It´s about being together and doing together. It´s a day like no other. Founded in 2013, Field Day focuses on creating long lasting leather goods for everyday life. The basis for every product is a genuine need. They’re all designed with a passion for aesthetics: timeless yet original and beautiful designs that bind together quality, function and detailing. It all started with a leather camera strap Iina Kettunen designed for photographer Unto Rautio. One thing led to another and the first leather camera strap collection was launched in spring 2013. The collection was designed in close collaboration with Unto. Combining Iina’s talent in design and Unto’s expertise in photography, camera technics and the knowledge of photographers needs, the camera strap collection came together as a solid example of functional aesthetics. In addition to camera straps, Field Day’s selection covers multiple items of leather. The guiding philosophy is to design and produce high quality leather products that can be used and enjoyed where and when ever. www.fieldday.fi

Field Day brand images
Field Day brand images
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A story about Field Day in Asun Magazine 5/2017
A story about Field Day in Asun Magazine 5/2017
Raw camera strap
Raw camera strap
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Braided camera strap
Braided camera strap
29
Frank camera strap
Frank camera strap
39
Frank mini camera strap
Frank mini camera strap
49
Card wallet
Card wallet
59
Braided eyewear strap
Braided eyewear strap
69
Wave eyewear strap
Wave eyewear strap
79
Wave belt
Wave belt
89
Wave keyholder
Wave keyholder
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