Hakola x Vuokko Nurmesniemi
Client Hakola hakola.fi
Visual Concept Iina Kettunen
Set Design Iina Kettunen
Photography Unto Rautio
Retouch Unto Rautio
Client´s team Annaleena Hakola Lotta Paananen
Visual concept and set design for Hakola x Vuokko Nurmesniemi's collaboration campaign.
The collaboration combined Vuokko's patterns and Hakola's upholstered furniture. The brief for the campaign images was to combine two well-known Finnish brands and utilize styles of both. In the visual concept Vuokko's familiar elements such as circles, stripes and free line were scaled out of proportion and were mixed with Hakola's playful colors. The elements in the sets were made by using the same paper material that was used in the backgrounds.