Client Marimekko marimekko.com
Set Design Iina Kettunen
Art Director Laura Väinölä
Photography Unto Rautio
Retouch Unto Rautio
Producer Alina Seppä
Set Design Assistant Maija Kujanen
Set design for Marimekko Pre-loved campaign.
Marimekko celebrated its 70th anniversary by launching Marimekko pre-loved in 2021. Marimekko pre-loved is a market place to buy and sell second hand pieces from Marimekko. Seventy Marimekko's vintage dresses were brought to life by photographing them flatlay using six different fabric backgrounds. The dresses were laid out in a way that their forms, details and fabrics were presented clearly and beautifully.