2021

Marimekko Pre-loved

Client Marimekko marimekko.com

Set Design Iina Kettunen

Art Director Laura Väinölä

Photography Unto Rautio

Retouch Unto Rautio

Producer Alina Seppä

Set Design Assistant Maija Kujanen

Set design for Marimekko Pre-loved campaign.

Marimekko celebrated its 70th anniversary by launching Marimekko pre-loved in 2021. Marimekko pre-loved is a market place to buy and sell second hand pieces from Marimekko. Seventy Marimekko's vintage dresses were brought to life by photographing them flatlay using six different fabric backgrounds. The dresses were laid out in a way that their forms, details and fabrics were presented clearly and beautifully.

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